The Mission statement of I-ne Group reads, “We are Social Beauty Innovators for Chain of Happiness.” Our Mission is to create a chain of happiness that extends to our Bosses (our customers), business partners, local communities, and the planet through our products and services.

Extending the Chain of Happiness to Our Bosses

Enriching the lives of our bosses.
Our ideas begin with imagining the happiness of our Bosses. We strive to exceed their expectations in every product, customer interaction, and service. By pursuing each Boss's ideal and satisfaction, we transform these into tangible experiences. Every product, texture, and experience we provide is designed to enrich the daily lives of our Bosses, making each day more positive and fulfilling.

No Compromise on Product Safety

Our paramount priority is to ensure that our products are safe for our Bosses. It goes without saying that we comply with product safety standards that apply in the territories where we operate. We also set our own high standards for product safety and quality. By complying with these standards, we reassure our Bosses that our products are safe, reliable, and durable.
As part of product safety, our products come with clear and accurate instructions and safety warnings.

Environmental and Ethical Considerations

As well as being dedicated to product safety, we are passionate about sustainable and socially responsible product design. We favor design choices that benefit local communities, protect the environment, and respect human rights.
Our rigorous standards reflect our commitment to building a more sustainable world.

*I-ne Group: I-ne, I-ne’s Subsidiaries, and other group companies

Enacted: January 1, 2024
Revised: October 1, 2024
Yohei OnishiChief Executive Officer
I-ne Co., Ltd.

No Animal Testing

In March 2013, we adopted a policy of never performing animal testing for cosmetics except under limited circumstances.
These limited circumstances include the following:
- There are no viable alternatives to animal testing.
- Animal testing is necessary to satisfy the public’s demand for an account of the safety of the product.
- The authorities of the territory in question require animal testing as a condition for demonstrating the safety of the product.
We will always look for safe alternatives to animal testing.

Cosmetic Ingredients

When selecting cosmetic ingredients, we consider safety, environmental sustainability, and ethical criteria. The criteria and rules we set for ingredient selection align with legal and regulatory requirements that apply in the territory in question, with industrial standards, and with our own standards.

Stance Ingredients Key risks
Avoid Ingredients in the negative list (cosmetic ingredients prohibited under the Standards for Cosmetics) Concerns about public health
Active pharmaceutical ingredients (or “medical drug ingredients” as defined in the Standards for Cosmetics) Concerns about public health
Class 1 or 2 specified chemical substances (as defined in the Standards for Cosmetics) Concerns about public health
Plant-derived substances whose country of origin is unknown ※1 Potential risks in the country of origin
Triclosan Has endocrine-disrupting properties
Phthalate Has endocrine-disrupting properties
Butylated hydroxyanisole (BHA) Can impair reproductive function, may cause cancer
Plastic microbeads ※2 Microbeads accumulate in marine life and move up the food chain, threatening human health
Methylisothiazolinone (MIT) ※3 May cause allergic contact dermatitis (a type of eczema)
Use with caution ※4,5 Cyclosiloxanes D4, D5, and D6 Cyclosiloxanes are non-biodegradable (increasing contamination risk) and cyclosiloxanes D4 is genotoxic
Volatile silicones May cause malfunction in oil-powered fan heaters and electric razors
Ingredients in the positive list (cosmetic ingredients with maximum mixture quantities) Concerns about public health
Wheat-derived ingredients Risk of anaphylaxis
Synthetic perfumes Synthetic perfumes may cause allergies
Raw materials from endangered species wild flora and fauna Risk of involvement in exotic animal trade
Ingredients that have been tested on animals Risks associated with toxicological testing on animals
Impurities, residues, by-products ※6 May cause cancer
Alkyl sulfates May cause skin irritation or dryness, may cause cancer
Ingredients derived from cattle and other ruminants Risk of Bovine Spongiform Encephalopathy (BSE)
Oxybenzone Has endocrine-disrupting properties, linked to coral bleaching
Octinoxate Has endocrine-disrupting properties, linked to coral bleaching
Dibutylhydroxytoluene (BHT) Has endocrine-disrupting properties
Silicones Non-biodegradable
Talc Can contain asbestos, which is carcinogenic
Paraben Has endocrine-disrupting properties, may cause cancer
Human-derived ingredients (cells, tissues, urine) Risk of transmitting communicable disease in human tissues and cells
Phenoxyethanol Has endocrine-disrupting properties, may cause allergies
Methylchloroisothiazolinone (MCI) May cause allergic contact dermatitis
Petroleum jelly (Vaseline) ※7 Can contain polycyclic aromatic hydrocarbons, which may cause cancer
Use as much as possible RSPO-certified sustainable palm oil (CSPO) and RSPO-certified sustainable palm kernel oil (CSPKO)※8 Concerns about deforestation and child labor in country of origin

※1:“Plant-derived” includes semi-synthetic ingredients. The prohibition applies in all product development projects since 2023.
※2:Microbeads are manufactured plastic particles that are less than 5 mm in diameter and do not dissolve or degrade in water.
※3:We avoid using MIT in leave-on products and avoid its use as much as possible in rinse-off products. If we do use MIT in rinse-off products, we use it in concentrations up to 15 ppm, which is considered safe.
※4:We avoid such ingredients as much as possible. If we do use them, we use them in safe concentrations.
※5:We avoid use of such ingredients if such use is prohibited in the territory in question.
※6:Examples include 1,4-dioxane, acrylamide, asbestos, diethanolamine, and formaldehyde.
※7:We only use petroleum jelly that is fully refined (e.g., 100% Vaseline) and thus not contaminated with polycyclic aromatic hydrocarbons.
※8:Our goal for 2033 is to have 100% of the palm oil and palm oil kernel we use be RSPO-certified through the mass balance and book-and-claim models.