Central to our corporate philosophy is the statement, “We are Social Beauty Innovators for Chain of Happiness.” We aim to initiate a chain of happiness that extends from our products to our customers, business partners, the local community, and even the global environment, maximizing its impact and reach. This corporate philosophy has inspired us to engage in sustainability action, including actions to accomplish our sustainability-related material goals and actions aligned with our brands.
These actions collectively constitute the Social Beauty Project (SBP), a project that delivers social beauty innovation. We will continue to develop initiatives and messages, inspiring people to think about environmental and social issues.
Presented below are some of the SBP initiatives we have developed to date.
See the Japanese website for more information
