Accuracy Raate
in Demand Forecasts
94.6 % *1
Major Haircare Brands
in 2023
BUSINESS MODEL Business Model
Creating Japanese Brands that Wow the World
We handle all aspects of our in-house brand, from brand management, product planning, wholesale and retail strategies, marketing and advertising, and distribution, ensuring a wide range of products for our customers.
01
Consistent and Cohesive Brand Development: From Concept to Distribution
Our mission is to take on the entire process, from development to distribution, primarily focusing on consumer goods. Through our products, we aim to bring happiness to end users both domestically and internationally.
We constantly monitor daily market trends to rapidly produce products without compromising quality or price. Additionally, our strategic marketing approach encompasses anticipating future trends, implementing creative promotions, and innovative sales methods to enhance the value of our products. We aspire to become the world’s leading global company using our strengths.
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Product Development
Market research, concept development, and collaborative OEM partnerships. We uncover our customers’ underlying needs and deliver new value to domestic and international markets.
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Branding
We craft branding strategies that span from product launch to long-term development. By internalizing all creative aspects of our products, we elevate their value and add an extra touch of distinction.
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Direct-to-consumer retail: e-commerce
We primarily operate e-commerce through our website and major domestic online marketplaces such as Rakuten and Amazon. We continuously strive to challenge ourselves in creating cutting-edge online stores.
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Wholesale strategy
We also engage in discussions with corporate clients and retailers to introduce our products and make them available in drugstores and variety shops. These retailers then stock our products, making them accessible to end-users.
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Digital marketing, PR
We conduct media outreach to TV, web, magazines, and other platforms and organize sampling events to increase customer awareness.
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Customer Service
We respond to customer inquiries and strive to create better products by incorporating customer feedback into our product planning and development process.
02
“IPTOS” I-ne’s brand management system
IPTOS is a series of gates that control each step of product development, from brand planning to scaling. Each gate has its own KPI.
We record successes and failures at each gate and use this data to expedite a PDCA cycle. Through IPTOS, we’ve minimized risk and built knowledge about past successes and failures. This system allows us to generate hit products consistently with minimal risk.
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01
IDEA
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02
PLAN
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TEST
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04
ONLINE
OFFLINE -
05
SCALE
Impressive demand forecasting and hit rate
Thanks to IPTOS, we are now much more accurate in our pre-launch demand forecasting.
In our 2023 forecasts for point-of-sale revenue, we achieved an average accuracy rate of 94.6% among the BOTANIST, YOLU, DROAS, and Aquall brands. Our hit rate stands at 75.0% for haircare brands launched over the past three years.
Hit Brand Rate
Over the Past 3 Years.
75.0 % *2
New Brands
in the Haircare Category
*1 The accuracy rate is the average value of actual performance divided by the demand forecast for all SKUs of major haircare brands (BOTANIST, YOLU, DROAS, and Aquall) in 2023.
*2 Hit rate is calculated as the percentage of brands launched in 2021 to 2023 that have yielded cumulative annual revenue of 1.0 billion yen per year or more in their first two years.