BRANDING Branding
Maximizing Brand Experience Value through Original Concepts, Creative Design,and Strong Product Development
Capturing Trends:Conceptual Design Half-a-Step Ahead
All employees actively keep updated with global trends, collecting approximately 10,000 concept ideas annually. Next, our specialized analysis team researches consumer demands, narrowing the ideas to a select few.
Finally, we assess the remaining ideas based on I-ne’s culture, considering whether they can address customer needs or societal issues and if they represent half a step ahead rather than a whole step.
IDEA
Over 10,000
ideas
from
our employees
each year
GATE 1
SCIENCE
Innovativeness
+ Market
Demand
Research
GATE 2
ART
Decision-making
based on
I-ne’s culture
Concepts that
surpass
strict evaluation
criteria
and are
half-a-step-ahead
Concept Examples
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Botanical
-
Overnight Beauty Treatment
High-Performance Product Development through Outsourced Manufacturing Strategy.
While I-ne does not have manufacturing facilities, we have tremendous confidence in our product development capabilities.
We utilize a nationwide network of over 200 OEM partners to carefully select the ideal supplier for each product. This approach ensures a fair, competitive environment that allows us to choose the optimal OEM based on cost and quality.
We’re market-oriented; rather than beginning with formulas and ingredients, we first identify the market and target the latent needs of consumers.
-
SALONIA Hair Straightener's
Out of 35,586*1reviews
reviews：
4.56 -
BOTANIST Shampoo/Trearment
Repeat Purchase
Rate among
High-end ShampoosNO.1*2
*1. As of March 2023 *2. High-end Shampoo = Shampoo priced at 1,000 yen or higher. *3. Based on an online survey conducted in February 2022 (self-conducted) among a sample of 30,000 individuals aged 10 to 60, both male and female, regarding six high-end haircare brands. We defined a "repeat purchase" as the number of respondents who answered that they have purchased and used BOTANIST at least twice.
Creative Design Consistent with the Brand Concept.
Based on the brand story, the director directs the design of all creative elements, including the logo, container, packaging, promotional materials, and promotional campaigns, ensuring they all align cohesively.
We transform our compelling brand narrative into captivating visuals for our users.
Our branding division has a video production team and social media team. These teams continuously explore creative expressions, blending artistic creativity with data-driven insights to elevate the brand’s value.
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DESIGN
Establishing brand identity and brand narrative
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MOVIE
Creating a compelling brand narrative that resonates with users
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WEB
Web design that optimizes user experience
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SNS
Direct communication with users to increase social media engagement.