BUSINESS Business Description
What we do
We have developed a plethora of brands that spread happiness around the world. Read about our business model, branding, and more.
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To create Japanese brands that inspire the world, we handle all aspects of our in-house brands, from brand management, product planning,wholesale and retail strategies, marketing and advertising, and distribution, ensuring a wide range of products for our customers.
Business Model
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We observe how end users react to our products and then tweak and improve them in all aspects, from concept to user experience, to optimize the brand message.
Branding
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In our distinctive approach to reaching target audiences, we generate a buzz online and then expand our offline sales channels.
Online Merges with Offline(OMO)
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We have haircare brands, beauty device brands, skincare brands, and other brands, each of which is designed to make beautiful people, beautiful communities, and a beautiful planet.
Our Brands