PHILOSOPHY Corporate philosophy
The I-ne philosophy is central to everything we do. The philosophy consists of three components: 1) a MISSION statement, 2) three core VALUE, and 3) seven CREDO statements.
MISSION
We are Social Beauty Innovators for Chain of Happiness
Our mission is to combine innovation with beauty to create a Chain of Happiness. We keep innovating and exploring different approaches for excelling in the beauty sector, with a sustainable business strategy that benefits the community and environment as well as delivering profit growth. In this way, we act as social beauty innovators and form a worldwide Chain of Happiness.
We don’t give customers tangible products—we give them happy experiences.
“Your product solved my daughter’s problem. Now she goes to school with peace of mind.”
“It was a present from my daughter. I’ll treasure this memory for life.”
Happy experiences such as these are what we deliver to customers through our products.
We aim to initiate a chain of happiness that extends from our products to our customers, business partners, the local community, and even the global environment, maximizing its impact and reach.
VALUE
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Respect
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Commit
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Innovate
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Respect
Be thankful, humble,
and kind to one another
to build a top team
and achieve maximum performance. -
Commit
Be chaos players—
go-getters who enjoy a challenge
and commit to seeing it through. -
Innovate
We are Innovators！
Innovation never ends.
Let’s think outside the box and continuously generate new ideas.
CREDO
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CREDO.01
See from the perspective of our bosses (customers)
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CREDO.02
Ownership
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CREDO.03
24/7 input
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CREDO.04
Challenge & Commit
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CREDO.05
SPEED FREAK
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CREDO.06
Knowledge & Share
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CREDO.07
Get the basics right